Rani Sweis, Author at AtticSalt Branding Blog Posts

Are Brands Becoming Too Bland?

As a brand strategist, you have to be comfortable with a few things. People immediately asking what you think of their logo when you first meet them, and outcry texts […]


9 Characterics of a Successful Brand Name.

Some people approach the naming of their company or product as if they David Copperfield, pulling magically names out of a hat. That may work for a lucky few but […]


AtticSalt Gets A Brand Refresh

I’m often quoted for saying, “Branding is never a one-and-done project.” At the beginning of this year I was forced to eat my own words. During the four years AtticSalt […]


Choosing The Perfect Brand Name

A company name is the first point of contact with consumers. It should should be strong, memorable, and, most importantly, relevant. Great names are like Jedi Knights. They inspire creativity […]


Mission Impossible: Writing a Mission Statement That’s Worth a Damn.

Plain and simple, a strong mission statement is one of the most critical pieces of your brand because it answers the BIG question: Why does my brand exist? In our […]


Done Is Not Always Better Than Perfect.

There is a great quote that states, “Done is better than perfect.” Most of the time this is perfectly true. If you’re the type that gets overwhelmed by the magnitude […]


The Story Behind Our Name

Throughout the years that AtticSalt has been in business, we have lost count of how many times people have asked about our name. While it holds great significance to us […]

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The Biggest Reason Companies Fail

Never in history has it been easier to start a business than it is today. In the digital world, all you need is a smartphone and access to the internet. […]


Logos Are a Waste of Time.

How does a logo help your brand? Simply put, It doesn’t. Not by itself, at least.   A logo without a strong purpose or meaning behind it is completely useless. […]


What We Can Learn From Medium’s Brand Refresh.

From the plethora of rehashed articles on Facebook to Stories on Snap and IG,  there is no shortage of content on the internet these days. Hell, there are enough cat […]

The Greatest Brand in History.

Billions of Christian believers around the world gathered this past Sunday to celebrate Easter and commemorate the holy resurrection of Jesus Christ. Like many, I spent most of the day […]


Is It Time To Spring Clean Your Brand?

Tis the season for doing the twice-over vacuum, the once-a-year blind dusting and- if you’re in AZ- finally admitting that it’s not getting any cooler and it’s probably time to […]

The Stars Aline

In the beginning of year the AtticSalt team discussed some big ideas for branding and how we wanted to tackle our larger-than-life goals. Bridging the gap between brands and their […]

How The Holidays Ate Your Wallet.

Did you just open up your first credit card statement post-Holidays? Does your heart hurt a little bit, and not just a consequence of too much sugar? We get it, […]

Turning Your Space Into a Brand Experience

Any great architecture and design firm pays close attention to the laws of spacial design and how the five senses play a major role in every design. This is old news […]


Branding Your Restaurant For Success.

When was the last time you reviewed your restaurant branding? If you’re like a lot of restaurateurs, it has been quite a while, maybe even since you launched your first […]

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The Perfect Logo For Your Brand

No words required. Just a swoosh logo and we know it’s Nike.   What we forget is that Nike wasn’t anything when they first started. Originally called Blue Ribbon Sports, […]

Choose the Right Logo for Your Brand

How Branding Can Save Your Business

  You’re thinking about starting a business. There are a million plus one expenses on your list, and that list is getting pretty darn long. Unless you were born with a […]


Creating The Brands Of The Future

When you partner with AtticSalt, you’re not just hiring an agency to handle your branding. You’re joining a movement to change the world. When I set out and founded this company in […]

What does branding even mean?

Branding. Coca-Cola does it, of course. Entire countries do it. Wedding planners too. And if you’ve got a logo, you do it. Right? Wait a sec. What is branding, anyway? […]