Richard Nulman, Author at AtticSalt Branding Blog Posts

I Believe In The Santa Brand.

  We all know him as the jolly fat man in the red suit who wears a floppy red stocking cap and sports a full white beard and mustache.  He […]


It Comes In Colors

Does anyone remember the original marketing campaign promoting Apple’s then new iMac computers? I do. The campaign was a classic example of great branding. It reminded me of the seminal […]


The Rhinelander Mansion

There is a beautiful old New York mansion on the southeast corner of Madison Avenue and 72nd Street in the Lennox Hill section of Manhattan. No longer known by its […]

The Little Turquoise Box.

  For all the years I ran Pace Advertising Agency, our client Christmas gift of choice was an item from Tiffany’s. They not only had an excellent, easy-to-use Christmas gift […]