Branding Archives | AtticSalt Branding Blog Posts

Are Brands Becoming Too Bland?

As a brand strategist, you have to be comfortable with a few things. People immediately asking what you think of their logo when you first meet them, and outcry texts […]


Branding 101: Fat Llama

It was about a week ago when I came across the most vibrant and alluring Fat Lama. Yes, you read that correctly. Captivated by its bold color and bubbly personality, […]

Ardebili Engineering Our challenge Architectural engineering isn't known for being experimental. After all, even the tiniest overlooked detailed could be hazardous and sometimes even fatal. However, the team at Ardebili doesn't […]


The Biggest Reason Companies Fail

Never in history has it been easier to start a business than it is today. In the digital world, all you need is a smartphone and access to the internet. […]


I Believe In The Santa Brand.

  We all know him as the jolly fat man in the red suit who wears a floppy red stocking cap and sports a full white beard and mustache.  He […]


The Greatest Brand in History.

Billions of Christian believers around the world gathered this past Sunday to celebrate Easter and commemorate the holy resurrection of Jesus Christ. Like many, I spent most of the day […]


Is It Time To Spring Clean Your Brand?

Tis the season for doing the twice-over vacuum, the once-a-year blind dusting and- if you’re in AZ- finally admitting that it’s not getting any cooler and it’s probably time to […]

How The Holidays Ate Your Wallet.

Did you just open up your first credit card statement post-Holidays? Does your heart hurt a little bit, and not just a consequence of too much sugar? We get it, […]

The Little Turquoise Box.

  For all the years I ran Pace Advertising Agency, our client Christmas gift of choice was an item from Tiffany’s. They not only had an excellent, easy-to-use Christmas gift […]

Branding Your Restaurant For Success.

When was the last time you reviewed your restaurant branding? If you’re like a lot of restaurateurs, it has been quite a while, maybe even since you launched your first […]

restaurant branding

The Perfect Logo For Your Brand

No words required. Just a swoosh logo and we know it’s Nike.   What we forget is that Nike wasn’t anything when they first started. Originally called Blue Ribbon Sports, […]

Choose the Right Logo for Your Brand

How Branding Can Save Your Business

  You’re thinking about starting a business. There are a million plus one expenses on your list, and that list is getting pretty darn long. Unless you were born with a […]


What does branding even mean?

Branding. Coca-Cola does it, of course. Entire countries do it. Wedding planners too. And if you’ve got a logo, you do it. Right? Wait a sec. What is branding, anyway? […]

Google | GDG

Before you start, ask Google. Before starting any project we always do a Google search. This time we researched the different Google GDG designs from around the world. We found […]


Brand Seasoning

Setting the mood. A new perspective on design. Most designers can envision things that aren't visible to the common beholder. The hardest part about the job of a creative is […]


Aline Architecture

BEFORE Our Approach. Aline had a long standing reputation for crafted quality in the market but their personality was missing from their messaging. We needed a new, stronger, foundation to […]


David Gebing

Scope of work. DISCOVERY & STRATEGY - Brand Strategy - Brand Positioning - Market Research - Messaging, Voice, and Tone - Content Strategy   DESIGN SERVICES - Logo Design - […]



The Challenge Hiring a stranger to care for your furry babies is a very emotional decision. The problem is that 'logistics' and 'technology' don't quite give you the warm and […]



Our approach. We started with a simple name change to improve the receptiveness of the brand image. As a stand alone, the name Limbrel is much stronger than when coupled […]



Their challenge. Health insurance has never played very well with integrative medicine, a form of medical practice that combines the diagnostics of conventional medicine and the preventative natural treatment of […]