Branding Archives | AtticSalt Blog Posts

Phoenix Startup Week 2018: A Look Back

At Phoenix Startup Week 2017 last year, a connection was made between AtticSalt founder Rani Sweis and me (at the time I was partner at BRANDish Social Media). I was […]

chase basecamp at phoenix startup week atticsalt

Innovation: Which Brands Still Got It?

What brands do you consider truly innovative? We posed this question to a few of our team members this week in honor of National Innovation Day on Friday, February 16th. […]

DeVito, Dinklage, and Dodge: How We Rated The Super Bowl Ads

Let’s just lay this groundwork to start this off… Most people do NOT enjoy ads. This makes it hard for advertisers to keep people’s attention, since it’s usually relatively clear […]

The Biggest Reason Companies Fail

Never in history has it been easier to start a business than it is today. In the digital world, all you need is a smartphone and access to the internet. […]

why-businesses-fail

I Believe In The Santa Brand.

  We all know him as the jolly fat man in the red suit who wears a floppy red stocking cap and sports a full white beard and mustache.  He […]

Santa-Coke-Branding

Google | GDG

Before you start, ask Google. Before starting any project we always do a Google search. This time we researched the different Google GDG designs from around the world. We found […]

Phoenix_ad_agency

Christianity:
The greatest brand in history.

Billions of Christian believers around the world gathered this past Sunday to celebrate Easter and commemorate the holy resurrection of Jesus Christ. Like many, I spent most of the day […]

brand-commandments

Is It Time To Spring Clean Your Brand?

Tis the season for doing the twice-over vacuum, the once-a-year blind dusting and- if you’re in AZ- finally admitting that it’s not getting any cooler and it’s probably time to […]

How The Holidays Ate Your Wallet.

Did you just open up your first credit card statement post-Holidays? Does your heart hurt a little bit, and not just a consequence of too much sugar? We get it, […]

The Little Turquoise Box.

  For all the years I ran Pace Advertising Agency, our client Christmas gift of choice was an item from Tiffany’s. They not only had an excellent, easy-to-use Christmas gift […]

Branding your restaurant for success.

When was the last time you reviewed your restaurant branding? If you’re like a lot of restaurateurs, it has been quite a while, maybe even since you launched your first […]

restaurant branding

The Perfect Logo For Your Brand

No words required. Just a swoosh logo and we know it’s Nike.   What we forget is that Nike wasn’t anything when they first started. Originally called Blue Ribbon Sports, […]

Choose the Right Logo for Your Brand

How Branding Can Save Your Business

  You’re thinking about starting a business. There are a million plus one expenses on your list, and that list is getting pretty darn long. Unless you were born with a […]

Medical-Stationery-Design

What does branding even mean?

Branding. Coca-Cola does it, of course. Entire countries do it. Wedding planners too. And if you’ve got a logo, you do it. Right? Wait a sec. What is branding, anyway? […]

Aline Architecture

BEFORE Our Approach. Aline had a long standing reputation for crafted quality in the market but their personality was missing from their messaging. We needed a new, stronger, foundation to […]

branding-scottsdale-architecture

Limbrel

Our approach. We started with a simple name change to improve the receptiveness of the brand image. As a stand alone, the name Limbrel is much stronger than when coupled […]

packaging-design-phoenix

David Gebing

DG-rebranding

Pawgo

The Challenge Hiring a stranger to care for your furry babies is a very emotional decision. The problem is that 'logistics' and 'technology' don't quite give you the warm and […]

pawgo-branding-design

Ethos

Their challenge. Health insurance has never played very well with integrative medicine, a form of medical practice that combines the diagnostics of conventional medicine and the preventative natural treatment of […]

Medical-Stationery-Design

The Craven Firm

A fearless logo. When developing this logo concept, we were seeking a icon of strength and not just of the physical kind. It needed strong in character and values. It just […]

craven-branding-tagline

Sidebar