Mission Impossible: Writing a Mission Statement That’s Worth a Damn.

Rani Sweis

Plain and simple, a strong mission statement is one of the most critical pieces of your brand because it answers the BIG question: Why does my brand exist?

In our line of work, we commonly encounter entrepreneurs that forget one key element - purpose.


Too many companies are started based on a good idea, but with very little meaning or reason behind it. Here are 3 tips to help you write a mission statement with a back bone.

1. The Motive. A great mission statement should light a fire in your belly. Building a company is exciting but it isn't always fun. A mission backed by passion and motivation is what keeps everyone coming back to work, even when the going gets tough.

2. Accountability. To do lists are all the hype these days. Think of your mission statement as a daily, weekly, and monthly check list. You should be able to read it and ask, "Did I accomplish this today?" or "Does adding this new product/service still allow us to accomplish our mission?"

3. The Who. Without your audience it would be nearly impossible for your brand to exist. Who stands to gain the most from your brand? Is it the planet, children in Africa, or Phoenix Lady bosses? Don't forget to include them in your mission.

Don't over complicate the mission by wanting to include marketing strategies, business goals, operations, and your first born. A great mission should be simple, memorable, and inspired. Most of all it should be a reminder of why you started in the first place.

Still need help crafting the perfect mission? Contact us to schedule a consultation.


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