Aline Architecture


Aline is a Scottsdale architecture studio that creates spaces highly influenced by design and human experience. After reflecting on the 8 years in business and over 500 completed projects the partners realized how much their company has grown since it's humble beginnings.

Over a couple beers, they shared with us a concern that their level of experience and refined quality of work no longer aligned with the brand that they pieced together along the way. Being that our design philosophy was so similar, we were over-the-moon to work together.

What we did.

  • Identity Design
  • Web Design
  • Print & Packaging
  • Multimedia
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BEFORE

Our Approach.

Aline had a long standing reputation for crafted quality in the market but their personality was missing from their messaging. We needed a new, stronger, foundation to build on. Our teams partnered together to define their brand messaging, voice, and tone. We created a tagline and web url that felt crafted, inclusive, and suggestive to their collaborative philosophy.

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Aline's core differentiator is their sole commitment to the vision of their clientele. Our team explored several concepts from mild to wild. We decided on minimalistic and timeless approach that gave their work the full attention it deserves and reflected their keen ability to craft beautiful spaces that inspire people and their communities.

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Re-Alined At Last.

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Folded A4 Paper Mockup by Anthony Boyd Graphics
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Scope of work.

DISCOVERY & STRATEGY

- Brand Deconstruction
- Brand Core Workshop
- Market Research
- Messaging, Voice, and Tone
- Content Strategy
- Tagline Exploration

 

DESIGN SERVICES

- Logo Design
- Visual Identity and Assets
- Marketing Collateral
- Typography
- Social Graphics
- Brand Usage Guide

 

DIGITAL & MEDIA 

- Website Design
- UI/UX Design
- Photography
- Motion Graphics
- Film Production

 

CREDITS 

- Rani Sweis, Strategy
- Hermes Mazali, Art Direction

- Rick Nulman, Copywriting
- Austin Ely, Film
- Aline, Photography

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