With a company expansion on the horizon, Ardebili Engineering reached out to our team for help in shaping the future of their brand. An open-minded attitude with a high adoption of the latest software allows them to lead the Architectural Engineering (AE) market in Arizona.
Our teams collaborated together to create a visual and verbal identity that captures the essence of the progressive work and their unique culture in a very traditional industry.
Architectural engineering isn't known for being experimental. After all, even the tiniest overlooked detailed could be hazardous and sometimes even fatal. However, the team at Ardebili doesn't believe this should be a reason for an entire industry to stagnate.
Our challenge was to help them communicate their progressive values while also maintaining the precision and quality that their clients depend on.
A clear and concise mission.
In our brand discovery we uncovered that there was a disconnect between the mission of their organization and their previous identity. We helped them clearly identify their purpose and put it into a clear and concise statement that everyone in the company can stand behind.
At Ardebili our purpose is to empower people and organizations through the use of streamlined technology and highly efficient engineering.
Reshaping the identity of engineering.
We crafted a dynamic visual system to represent Ardebili's ability to adapt to the challenges of any project while also highlighting the organizations versatile capabilities. We gave each division of the organization its very own identifier, symbolic of the tools they use to create their magic.
Reinforcing the new identity and creating brand awareness.
Scope of work.
DISCOVERY & STRATEGY
- Brand Overhaul
- Brand Core Workshop
- Market Research
- Brand Messaging
- Tagline Exploration
- Logo Design
- Visual Identity and Assets
- Marketing Collateral
- Social Graphics
- Brand Usage Guide
DIGITAL & MEDIA
- Motion Graphics
- UI/UX Design
- Rani Sweis, Creative Direction
- Hermes Mazali, Art Direction
- Kathy Morgan, Strategy
- Desiree Sierra, Photography