Google | GDG
GDG Buenos Aires is an official Google developer community based in Argentina. It is the largest in that country. There are different GDG communities around the world. Our good friends at Google reached out and we jumped at the opportunity to work together. Our art director, Hermes Mazali did a brilliant job carrying out a fresh, new design that respects the design standards of the Google development communities.
Before you start, ask Google.
Before starting any project we always do a Google search. This time we researched the different Google GDG designs from around the world. We found that most groups were similar but varied in execution strategy. We focused on analyzing GDG Buenos Aires and we were able to create our own unique solution.
We chose a concept based on the technological diversity that Google offers its web developers. We decided to highlight each of the integrations of the GDG community in Buenos Aires.
We presented several concepts and our client selected the logo that reflected the intrinsic essence of Buenos Aires: The Obelisk. In continuation with our concept we implemented GDG's new identity into a full visual identity system, stationery, website, marketing and all the necessary brand touch points for the public and it's target users.