Limbrel


This case is a conceptual proposal for Limbrel 500, the only prescription grade supplement proven to reduce osteoarthritis and joint pain. Positioned as a premium medical solution, we felt that the original Limbrel brand was outdated, generic, and lacked the personality. The brand was yearning for a visual identity that represented the product's quality, efficacy, and the company's core values of "People First."

What we did.

  • Naming
  • Identity Design
  • Print & Packaging
  • Illustration
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Our approach.

We started with a simple name change to improve the receptiveness of the brand image. As a stand alone, the name Limbrel is much stronger than when coupled with the number 500. Aside from designating the dosage of the drug, the numbers lend absolutely no value to the name brand so we decided to drop it from the mark all together.

We also felt that brand design needed an update. We kept the circular elements from the original but repurposed them as a symbol of joint movement and cellular regeneration. The colors and type we youthful, yet progressive which are suggestive of the results that occur when taking Limbrel. 

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Scope of work.

DISCOVERY & STRATEGY

- Messaging, Voice, and Tone
- Positioning
- Tagline Exploration

DESIGN SERVICES

- Brand Overhaul 
- Visual Identity and Assets
- Marketing Collateral
- Typography

 

- Vehicle Wrap
- Icon Design
- Packaging

 

CREDITS 

- Rani Sweis, Strategy
- Hermes Mazali, Art Direction

Skor

Logos & Marks: Vol. 1