Pawgo


Nobody was more excited about this new project than our director of barketing, Niko. Shortly after our client acquired Galloping Groomer they quickly realized they had bitten off a little more than they could chew. They contacted us in need of a strategic brand overhaul of the 40-year-old family owned mobile dog grooming company. Using technology, and exceptional service, they set out to completely disrupt and streamline the grooming industry and create a new standard in pet care.

What we did.

  • Naming
  • Identity Design
  • Print & Packaging
  • Illustration
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The Challenge

Hiring a stranger to care for your furry babies is a very emotional decision. The problem is that 'logistics' and 'technology' don't quite give you the warm and fuzzies. Galloping Groomer challenged us to create a fun, friendly, and gentle experience while also communicating the reliability and convenience of their new tech-based business model.

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Our Approach

We wanted to make certain that anyone who saw the Pawgo vans immediately understood that their pets were in great hands and that the vans were the cleanest in the business.

After our detailed and elaborate discovery process it become clearly evident that name Galloping Groomer was effecting their efficiency and customer experience. The company received regular calls each day inquiring about equine services. Since horse grooming was definitely not on the menu a new name was in order.

After some serious name exploration we landed on Pawgo. An invented yet experiential name that paints the picture of a life filled with adventure and wanderlust for our four-legged friends.

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A doggy style photoshoot.

This may have been most adorable photoshoot we have yet to  produce and it was a crucial piece to bringing this identity to life. 

Every pet owner appreciates and cherishes their dog child's unique personality. Just like people, every dog is different in their own way. We decided to let that personality shine through the photography and design execution of this brand.

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Scope of work.

DISCOVERY & STRATEGY

- Brand Naming
- Tagline Exploration
- Market Research
- Messaging, Voice, and Tone
- Content Strategy 

 

DESIGN SERVICES

- Logo Design
- Visual Identity and Assets
- Marketing Collateral
- Vehicle Wrap Design
- Social Graphics
- Brand Usage Guide

 

DIGITAL & MEDIA 

- Photography
- Casting
- Production

 

CREDITS 

- Rani Sweis, Naming & Strategy
- John Worthen, Art Direction
- Tara Majuta, Naming
- A Dog's Life, Photography

David Gebing

  • Branding

Ethos

  • Branding