Windigo Signs is changing the game. Founder, Mark Baldwin had a big vision in mind when hiring us to create the brand identity for his new sign invention: Become the leading sign of the industry. Up until now, promotional signage has been cheaply manufactured, poor quality, and costs a fortune to ship large format. Our challenge was packing all of the benefits of this amazing new product into a simple yet progressive identity that appeals to its "no nonsense" target audience. We were tasked with creating a brand strategy, identity, and a slogan for the sign of future. Big ideas do come in small packages!
A dynamic logo.
The biggest differentiating characteristic of the Windigo sign is its versatility. Virtually any size sign can be assembled using only 4 component parts. Every sign can easily be disassembled to fit and ship inside a much small sized container. We wanted to give their brand mark that same level of versatility.
Whether used for a website header, shipping label, or molded right on to the durable frame this logo has the ability to fit perfectly without losing its beautiful design.